Authentic

I designed and delivered a distinctive visual brand for Authentic Insurance that included a mark both bold and powerful, capable of holding up this new and revolutionary player in the insurance space. The mark represents community and the interconnectedness of all human beings. It can be interpreted as a top down view of three people huddled together around a common space, an embodiment of the views and values of the Authentic brand itself. This symbol further transformed into a recurring motif, reinforcing the overarching themes of interdependence and camaraderie present throughout Authentic’s brand and strategic foundation.